With a shortened month, XRadio expected to see losses in listener levels for February. However, there was a significant increase in unique listeners and a very slight increase in total listeners, as well. This is continued growth, and XRadio thanks you, our listeners!
XRadio had 20,210 different listeners from 140 different countries for a total of 45,553 total listeners in February 2021!
Top Ten Countries
- USA
- UK
- Singapore
- Germany
- Canada
- Brazil
- Malaysia
- Philippines
- Netherlands
- France
Statistics and Peaks
The February 2021 Listener Report shows that Second Life listeners continue to be the primary audience with 66% of the listeners being on the Second Life grid.
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Peak concurrent listeners for the month was on Wednesday, January 27, 2021. At 12PM PST (8PM GMT, 4AM Singapore Time), 354 people were tuned into the XRadio stream at the same time across the world! This is a NEW record on peak concurrent listeners for XRadio.
Mornings continue to be the most listened daypart of listeners tuned into the stream between the hours of 7AM and 11AM. XRadio station time is Pacific time.
Conclusions
This month saw an increase of listeners, especially from our growing listener base in Southeast Asia; with The Philippines and Malaysia cracking the top ten. This increase of listeners there is also mostly listeners that are not in Second Life, which is why we have seen a drop of Second Life listeners from 75% of total listeners in January to 66% in February. This is excellent news as XRadio continues to grow in this emerging market.